5 Red Flags Planners Miss When Booking a Client (And What to Do About Them)

Let me say this upfront: not every inquiry is the right fit.
As planners, especially in those first few years, we’re taught to say yes—yes to every client, yes to every request, yes to every opportunity. But the truth? That mindset can lead you straight into burnout.

After nearly two decades in the luxury wedding world, I’ve learned to spot the warning signs early—the red flags that quietly show up before a contract is signed, and explode later down the line.

Here are 5 red flags planners often miss (and how to handle them):

1. They Don’t Respect Your Boundaries (Before You Even Book)

If a client is texting you late at night, asking for immediate replies, or pushing past your availability before you’re even hired… pay attention. That behavior won’t improve with time—it’ll get worse.

The Fix:
Set clear boundaries from day one. Let them know how and when you communicate. You teach people how to treat you—so teach them well.

2. Their Budget Doesn’t Match Their Vision

If a client says they want “a black-tie wedding for 200 in a tent with chandeliers and a plated dinner”—but their budget is $35k—something’s off. It’s not your job to “make it work.” It’s your job to educate and guide.

The Fix:
Have real, honest conversations around numbers and expectations. Don’t feel pressured to bend your standards to “win” the booking.

3. They Say “I Just Need a Day-of Coordinator” (But Want Full Planning)

This one’s huge. If they’re asking questions about timelines, vendors, or design details—but only want day-of service—that’s a mismatch. And it usually means they’ll expect you to do more than what you’re getting paid for.

The Fix:
Ask deeper questions. Show them what’s included in each package. If they want more, explain the value (and cost) of your expertise.

4. They Trash Talk Their Last Planner or Vendors

If they’re bad-mouthing other professionals, that’s not just gossip—it’s a red flag. The way they speak about others is usually a reflection of how they’ll treat you.

The Fix:
Stay neutral. Listen carefully. And remember—you’re not obligated to book someone who gives you a bad gut feeling.

5. Something Feels Off, But You Can’t Explain It

Maybe they love your work, but there’s something in the tone of their emails or calls that doesn’t sit right. That “off” feeling? It’s your intuition. Don’t ignore it.

The Fix:
Trust your gut. Always. One bad client can drain more time, energy, and joy than ten great ones combined.