5 Website Fixes That Help Wedding Pros Book Better Clients
Feel like your website isn’t doing its job? These five quick fixes will help you attract better clients—without needing a full redesign or a tech degree.
Dear Wedding Pro, It’s Time to Talk About the Confidence Gap
Feeling underpaid, undervalued, and overstretched? This one's for you. Let’s talk about confidence, pricing, and why it’s time to own your worth.
Building Your Brand — and Keeping It Fresh
Your brand is a living, breathing thing — not a logo you made five years ago and slapped on your website.
Human First, Tech Smart: Where AI Stops and Hospitality Begins
AI is impressive. It can crunch data, sort timelines, and keep us from drowning in spreadsheets. But hand it the whole experience? That's where we lose the magic.
5 Red Flags Planners Miss When Booking a Client (And What to Do About Them)
As planners, especially in those first few years, we’re taught to say yes—yes to every client, yes to every request, yes to every opportunity. But the truth? That mindset can lead you straight into burnout.
The Heart of Every Luxury Wedding: Hospitality
In the wedding world, hospitality is often overlooked or mistaken for good service. But it’s so much more than that. True hospitality is about creating an experience where every guest feels welcomed, cared for, and thought of—without even realizing how much effort went into it.
SEO Made Simple: How to Boost Your Website's Visibility
If you’ve ever wondered why some websites pop up first on Google while others are buried on page five, the answer is SEO (Search Engine Optimization). But don’t worry—SEO doesn’t have to be complicated! Here’s a quick and simple breakdown of what you need to know.
Crafting Website Copy That Converts
Your website gives potential clients the first impression of your brand. The words you choose can either compel them to take action or cause them to move on to the next option. Compelling website copy isn't just about sounding professional—it's about creating a connection and building a reputation. It's about creating trust before you even talk to the client. So, how is this done? Below are some of my best tips to help realize that client!
Reflect, Refine, and Recharge: End-of-Year Insights for Creative Entrepreneurs
As the holidays approach and another year draws to a close, it's the perfect time to pause and reflect—not just on what we've accomplished but also on the lessons learned along the way. For creative entrepreneurs, this time of year is more than wrapping up projects; it's about laying the groundwork for growth in the new year.
Taking a moment to evaluate what worked, what didn't, and how we can refine our processes is essential for continued success.
launching Your Wedding Business: First Steps for a Strong Start
Ready to launch your wedding business? Discover the essential first steps to building a successful brand in the wedding industry, from defining your unique style to creating a professional website, building a network, and marketing your services.
Hello fellow Creatives
For over a decade, I’ve poured my heart and soul into planning luxury weddings with Jaclyn Watson Events. It’s been an incredible journey, but along the way, I’ve seen so many talented individuals struggle to find their footing in this ever-changing industry. I’ve been there, juggling a million ideas at once, trying to figure out how to make everything come together seamlessly. And that’s exactly why I’m taking this next step—because I want to help you rise to the challenge and learn the things I wish I had known when I started.
Branding in today’s world
In today's rapidly evolving world, branding is more crucial than ever for wedding professionals. With the wedding industry experiencing constant shifts in trends, technology, and client expectations, a strong brand helps set you apart in a crowded market. Your brand is not just your logo or website; it's the essence of who you are, what you stand for, and how you connect with your clients.